Social Media Manager

Department: General Marketing & Social Media

Location: Brighton

Description

As a Social Media Manager, you'll play a key role in shaping the social presence of some of the UK's leading events, including The UK Food & Drink Shows and The London Coffee Festival. Through engaging content, paid social advertising, audience insight and data-led decision making, you'll grow communities, strengthen brand awareness and drive registrations, ticket sales and engagement across our event portfolio. Working closely with marketing, commercial and wider cross-functional teams, you'll help elevate our social media activity, ensuring content is consistent, creative and delivers measurable results across both organic and paid channels.

What You’ll Be Doing

• Developing and evolving social media strategies that support brand, visitor, exhibitor and commercial objectives across multiple event brands
• Manage and implement paid media campaigns and ensure that they are fully optimised to achieve KPIs within an agreed budget
• Conduct ongoing testing and closely monitor all spend management, creative and targeting whilst evaluating all accounts.
• Creating and producing brand-specific content series, managing the process from concept development through filming and final edit
• Owning content planning and delivery across Instagram, Facebook, LinkedIn and TikTok, ensuring a consistent and engaging presence across all channels
• Creating and managing content calendars that balance campaign activity, community engagement, partner content and live event coverage
• Planning, managing and optimising paid social campaigns, including audience targeting, budget allocation, creative testing and performance optimisation
• Monitoring campaign performance and audience behaviour, using insights and analytics to improve engagement, reach, ROI and conversion
• Collaborating with internal teams, exhibitors, sponsors and partners to create compelling content and maximise campaign impact
• Coaching and mentoring junior team members, sharing social media expertise and helping to raise the quality and consistency of content delivery

What You’ll Need

• Expertise in social media management, gained within events, hospitality, food and drink, media, publishing or another fast-paced consumer-facing environment
• A strong understanding of organic and paid social media, including LinkedIn, Meta and TikTok, with experience managing audience targeting, campaign optimisation and A/B testing
• Experience creating content strategies and content calendars that drive audience growth, engagement and commercial outcomes
• Confidence analysing performance data and turning insights into clear recommendations that improve future activity
• Excellent stakeholder management skills, with the ability to work effectively across teams and build strong relationships with partners and external stakeholders
• The ability to coach and guide more junior colleagues, sharing knowledge and helping to build social media capability across the team
• A creative, proactive approach and a passion for staying ahead of social media trends, platform developments and audience behaviour
• Willingness to attend and represent our brands at events across the UK, including occasional travel as required

Benefits & Initiatives

• Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees
• Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
• Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
• Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months
• MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
• Volunteering day – One paid day each year to support a charity, community group or cause close to your heart
• Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
• Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
• Life assurance – Providing financial protection and peace of mind for you and your loved ones
• Group Income Protection – Financial support if you're unable to work due to long-term illness or injury
• Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
• Health and wellbeing support , including:
  • Healthcare cash plan
  • Employee Assistance Programme (EAP)
  • Virtual GP service
  • Health and wellbeing resources and tools
• Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be Disability Confident Committed employer
• Cycle to Work scheme – Save money and support a healthier commute
• Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle