Head of Digital

Morgan McKinley is looking for an experienced Head of Digital to join a fab business based in the West Sussex area. The Head of Digital will be a digital expert as well and having people management experience. The Head of Digital will be part of the Marketing division adding value and strategically heading up the Digital side of the business, developing and executing the digital strategy to deliver business growth.

Location: Hybrid working - 1-2 days office based

Hours: 35 hour working week Mon-Fri

Head of Digital duties:

Develop and execute successful digital strategies

Review and manage the optimisation of the digital platforms and UX, through continuous testing and improvement

Monitor and analyse the digital marketing KPIs

Work closely with the stakeholders in developing the digital strategy

Manage the digital budget and monitor against the digital roadmap and marketing strategy

Oversee the analysis of all relevant data to provide actionable insights

Manage key agency relationships

Lead and manage the digital teamSkills and experience:

Proven experience of working in a similar Head of Digital - Senior Digital type role with people management skills

Digital experience of SEO, PPC, multiple websites, apps, and analytics platforms

UX principles, A/B testing, and website optimisation skills

Excellent communication and budget management experience