Product Marketing Specialist

At ABB , we help industries run leaner and cleaner and every person here makes that happen. EL Product Marketing Manager Your Role And Responsibilities Your main role will be managing ABB's Critical Power portfolio with focus on big commercial and industrial segments. This portfolio consists of high-performance circuit breakers and the line protection solution Smissline, therefore a key responsibility will be supporting diverse segments and stakeholders in Data Centers, Renewables, Railway and other applications. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Product Marketing team. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.
This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions
Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly.
Providing the sales team with the necessary tools, training, and materials to effectively sell the product
Support product price positioning aligned with local strategy by compelling price variation analysis
Qualifications For The Role Bachelor's degree in Electricity or Electronics
You are immersed in working with customer centric methodologies and marketing foundations along the electrical market
Ability to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management
You are innovative around communication, initiative leadership, curiosity and you have the ability to manage multiple tasks/projects and collaborate with result orientation
You are at ease communicating in fluent English
Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
More About Us ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and around 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB).
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc.