Sales & Marketing Manager

Work hours : Monday to Friday 8am to 5pm EST USA

Earlston Academy is seeking a results-driven Sales & Marketing Manager to lead customer acquisition, sales growth, and marketing initiatives for our AI and career training programs.

Responsibilities

• Develop and execute sales and marketing strategies to increase applications, enrollments, and revenue.
• Generate leads through outbound sales, digital marketing, partnerships, social media, email, and other channels.
• Manage and grow the sales pipeline from lead generation through enrollment.
• Identify and develop B2B partnerships with companies, organizations, and other potential clients.
• Support and manage sales representatives and provide guidance on prospecting and closing.
• Create and coordinate marketing campaigns, promotions, email campaigns, and social media initiatives.
• Develop messaging and sales materials that clearly communicate Earlston Academy's programs and value.
• Track leads, sales activity, conversion rates, enrollments, and revenue.
• Monitor marketing performance and adjust campaigns based on results.
• Research market trends, competitors, and new customer acquisition opportunities.
• Work closely with leadership, admissions, instructors, and operations to support enrollment growth.

Requirements

Requirements

• 3+ years of experience in sales, marketing, business development, or a related field.
• Proven ability to generate leads and close sales.
• Experience managing a sales pipeline and CRM.
• Strong communication, presentation, and negotiation skills.
• Comfortable with outbound prospecting, cold calling, email outreach, and follow-up.
• Ability to work independently and take ownership of sales and marketing results.
• Experience in education, training, technology, career services, or professional services is a plus.
• Strong understanding of digital marketing and social media.
• Comfortable working in a fast-paced startup environment.
  

Compensation

Competitive base salary + performance-based commission. OTE= $45K- $65K per year

Independent contractor with the opportunity to convert to employee with benefits after probation