Application Engineer - Automation

In this role you apply deep power systems expertise to support customers and advance SEL products. You will deliver training, demonstrations, and technical guidance, while developing and sharing knowledge through guides, courses, and publications. You’ll collaborate with cross-functional teams to improve customer experience and contribute to product specifications and marketing activities. The position emphasizes teaching, problem solving, and leading initiatives aligned with SEL’s quality and operational standards.

• Develop expertise in power systems, focus area, and SEL products
• Assist customers via visits, demonstrations, training, and calls
• Provide innovative, practical solutions across diverse problems; support multiple knowledge areas
• Contribute to product specs, applications, and testing software; create literature
• Participate in SEL marketing, sales activities, and technical meetings
• Teach SEL University courses within core area
• Publish application guides, notes, templates, software tools, and conference papers
• Assist engineers, associates, and interns on products and applications
• Contribute to customer feedback processes, FAQ entries, and training materials; lead WCM initiatives
• Follow SEL Values and World-Class Manufacturing principles
• Understand, Create, Simplify
• Other duties as assigned

• Bachelor’s degree in Electrical Engineering or equivalent
• Typically 6+ years of experience in power systems and focus area
• Proficient in English (speaking and writing)
• Strong technical training, presentation, writing, and customer service skills
• Excellent communication; proactively improves customer experience
• Ability to learn, experiment with new solutions, and inspire others
• Ability to gain trust and motivate; strong leadership and planning abilities
• Proven ability to apply principles and concepts in specialization
• Background check satisfactory; negative drug test

• strong communication
• customer-focused service
• leadership and mentoring
• power systems expertise
• technical training and documentation
• application and software testing